CIAO, i’m federica
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CIAO, i’m federica *
London-based Senior Product Designer and Creative Consultant, crafting digital services accessible to all, seamless and brand-sensitive. With a background in creative media, I’m interested in the ✨ why ✨ of everything and making products with a human touch. Because great design should be inclusive.
Drop me an email at federica.m.mic@gmail.com, and let's make the internet human-centred.
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Crafting a brand system and designing a product experience for AI-fintech that feels intelligent, secure, and human-centered.
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Assembling an optimal design system while decluttering and improving the UX of the main interface for a financial well-being platform.
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Decluttering, restructuring and improving the interface, navigation and information architecture of an app fighting waste of any kind.
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Optimising and defining branding for a healthcare startup. Redesigning their website with a focus on b2b offering.
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Coming soon…
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Decluttering and spicing up the UX while organising and improving the digital product library of Saas products.
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My first role as a designer, creating a brand, designing a website and doing creative direction for a young startup.
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Creative direction of a new family heirloom through brand identity, visual strategy and the creation of its first website.
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Quick UI challenge, sketching a proposal for a new product page, for a home furniture brand.