Company: olio * Role: Product designer * Product: Mobile app & rebranding
Olio connects neighbours with each other and local businesses; This way surplus food can be shared, not thrown away. Olio started as a food waste app, but today it can also be used for non-food household items.
When I joined, my focus was on the homepage and navigation as they were cluttered, complicated and counterintuitive. This project aimed to declutter the UI, and simplify the information architecture while prioritising the overall experience towards the “adding” features. This is because “adders” are regarded as the main users (and the offering itself) of Olio, followed by volunteers and “requesters”.
My PM and I run a thorough user research and UX audit of the areas of our scope, highlighting all that was confusing to us as first-time users.
Once completed, we organised the findings in different macro-categories to produce a feature review table. This living document gave us a bird’s eye view of all that was needed to either Remove, Move or Improve in the app, proving essential for stakeholders’ management.
When it came to planning for design work and developers’ efforts, we enlisted the help of the engineering team to populate a prioritisation matrix to measure the feasibility of every solution we proposed. This exercise informed a detailed roadmap of the work to be done on the entire app for the next 2 quarters.
before & after + the prototype
AFTER THE PROJECT
During my time at Olio, we went through a rebranding with the aid of an external agency, led by the other product designers and me.
We assisted with the efforts on accessibility and overall feel, while simultaneously crafting Olio’s first design system, improving the product’s consistency and accessibility score.
