Company: Omninity.ai * Role: Product & Brand designer * Product: Website, platform & branding
Omninity.ai is a fintech startup building AI-powered conversational platforms for financial services, designed to turn complex financial workflows into seamless, human-centred dialogue. As Senior Product & Brand Designer, I led the end-to-end design of the brand identity, website and UX for Omninity’s messaging platform.
Working closely with the founder, I established a unified visual system and interaction experience that positioned the product as both intelligent and approachable — helping the business secure early traction and stakeholder confidence.
The goal was two-fold: differentiate in a crowded AI landscape, and deliver an experience that both enterprise buyers and end-users could trust. Design constraints included a tight timeline, limited internal design resources, and the need to align both brand and UX with evolving product architecture.
A website and platform fit for the future of AI
AI-first fintech brands often leaned too far into futuristic aesthetics, risking alienation of less technical stakeholders. Based on this, I established two foundational design imperatives: to make intelligence feel human and to make complexity feel transparent. The primary user segments included enterprise sales teams, support agents, and end-consumers interacting via chat/voice.
The UX challenge was to reduce cognitive load and make the conversation flow feel intuitive, even as complex financial rules and data logic happened behind the scenes. I architected the experience around three key principles: modular conversational cards, progressive disclosure of data insights, and human-in-the-loop handoff transparency.
Post-launch, Omninity.ai achieved meaningful traction: the refined brand identity and website helped secure early-stage investor interest and positioned the company credibly in enterprise sales conversations.
Internally, the unified brand system has provided a foundation for all subsequent product modules, allowing the design team to scale consistently. The visual and experience design work was thus not only delivered for launch, but also built durable design assets for future growth.
This project reinforced for me the power of aligning brand and product design in tandem. Key lessons include: the importance of making hidden logic visible (especially in AI systems), and designing interactions that feel familiar even when the underlying system is novel.
