Welcome to my slice of the digital universe, where digital experiences meet a human touch. I’m a London-based Senior product designer on a mission to craft services accessible to all, seamless and brand-sensitive. With a love for creative media and a passion for exploring the ✨ why ✨ of everything. Because great design should be inclusive.
Don't be shy—drop me an email or connect on LinkedIn. Let's make some digital magic together!
CIAO, i’m federica
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CIAO, i’m federica *
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Branding and strategy.
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Crafting a brand system and designing a product experience for AI-fintech that feels intelligent, secure, and human-centered.
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Assembling an optimal design system while decluttering and improving the UX of the main interface for a financial well-being platform.
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Decluttering, restructuring and improving the interface, navigation and information architecture of an app fighting waste of any kind.
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Decluttering and spicing up the UX while organising and improving the digital product library of Saas products.
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My first role as a designer, creating a brand, designing a website and doing creative direction for a young startup.
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Optimising and defining branding for a healthcare startup. Redesigning their website with a focus on b2b offering.
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Crafting a new brand, curating creative direction and designing a website for a cherished heritage liquor.
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Design challenge of a product page with a focus on UI, for e-commerce about homewares in London.