London-based Senior Product Designer and Creative Consultant, crafting digital services accessible to all, seamless and brand-sensitive. With a background in creative media, I’m interested in the ✨ why ✨ of everything and making products with a human touch, because great design should be inclusive.

Drop me an email at federica.m.mic@gmail.com, and let's make the internet human-centred.

CIAO, i’m federica

*

CIAO, i’m federica *

WEB /

  • Assembling an optimal design system while decluttering and improving the UX of the main interface for a financial well-being platform.

  • Crafting a brand system and designing a product experience for AI-fintech that feels intelligent, secure, and human-centered.

  • Optimising and defining branding for a healthcare startup. Redesigning their website with a focus on b2b offering.

  • Platform and Growth designer for a major UK health tech player.

  • Decluttering and spicing up the UX while organising and improving the digital product library of Saas products.

  • My first role as a designer, creating a brand, designing a website and doing creative direction for a young startup.